The founder of Facebook isn’t the only member of his family getting into blockchain. Mark Zuckerberg’s sister Randi Zuckerberg just joined a leading cryptocurrency exchange’s advisory board. Combining her 10-years experience at Facebook with her business and tech acumen, this Zuckerberg could prompt big changes in crypto.

Randi Zuckerberg: More Than Mark’s Sister

As the founder of Facebook, Mark Zuckerberg steals the family spotlight. But his sister is an entrepreneur in her own right. Today, Randi Zuckerberg is worth an impressive $200 million.

Aside from her ten-year career as Director of Market Development at Facebook, Zuckerberg founded her own digital lifestyle website, Dot Complicated, and Zuckerberg Media. She also works as a business analyst and has offered advice on Forbes on Fox and through her own work. While at Facebook, Zuckerberg also became an influential member of the tech community. The Hollywood Reporter included her on its list of Digital Power Players in 2010.

Not only is Randi Zuckerberg connected, but she’s well-qualified for a career in cryptocurrency. Considering how new cryptocurrency is, it helps it have experience building another era-defining technology like social media.

Huobi: A Leading Cryptocurrency Exchange

When choosing a cryptocurrency exchange, you have to do your research. Remember when BitConnect swindled billions from investors? You can never be too careful when choosing where to buy and trade your cryptocurrency.

The third most popular by volume, Huobi is also considered one of the most secure cryptocurrency exchanges. Not only have they never experienced a break or hack, but they offer their users an extra level of security. Specifically, Huobi guarantees to refund their pro users for all losses. This cryptocurrency exchange holds 20,000 Bitcoin (BTC) as an emergency fund in case of theft.

They even offer protection for basic users. A fifth of Huobi’s revenue will go to anyone who loses cryptocurrency on their platform. Luckily, this has yet to happen in its 5-year history.

Randi Zuckerberg Joins Huobi

Mark Zuckerberg's Sister Randi Zuckerberg Joins Huobi Advisory Board

Facebook’s former Director of Market Development and sister to its founder, Randi Zuckerberg joins Huobi as a member of its board. In other words, Zuckerberg is now on the Huobi Chain Expert Advisory Committee, which is essentially a think tank for new initiatives that go beyond cryptocurrency exchange.

Specifically, Huobi is developing a public blockchain. In January 2018, they launched the Huobi Token. They’ve also introduced a cryptocurrency Exchange-Traded Fund (ETF). Until recently, Huobi was mainly focused on Asian. But with a new office in San Francisco, registration with the United States Financial Crimes Enforcement Network and a blockchain think tank, Huobi could dominate crypto exchanges state-side.

What does Zuckerberg bring to the table for Huobi? Most importantly, Zuckerberg connects the Singapore-based company to one of the most powerful US tech companies. Considering that the US is one of the most regulated cryptocurrency markets, it makes sense to bring a tech insider and professional marketer into the fold to gain traction.

Not only that, but she’s worth $200 million. Zuckerberg could easily invest in Huobi if she hasn’t already. And following their June 2018 announcement that they’re building a public blockchain, Huobi is undoubtedly interested in tech advice and financial backing.

Furthermore, Mark Zuckerberg’s sister Randi Zuckerberg joins Huobi’s advisory board amidst speculation that Facebook is getting into the cryptocurrency exchange business. For one, Facebook has a secret crypto department. And David Marcus, Facebook’s Vice President of Messaging Products, recently quit his job at Coinbase to work exclusively at Facebook. The social media giant is also looking to hire a blockchain engineer.

Instead of building their own cryptocurrency exchange from scratch, Facebook could integrate a preexisting cryptocurrency exchange like Huobi into their platform. And today, there are more social media options, some of which exist on blockchain already.

A Cryptocurrency Exchange Expands

Everyone is talking about cryptocurrency. Crypto is so mainstream that even the ‘Wolf of Wall Street’ is telling you not to buy Bitcoin. Though crypto skeptics slammed Bitcoin after its plummet in August, there’s no doubt about it: Cryptocurrency exchanges are expanding.

As the third largest and one of the most trusted cryptocurrency exchanges, Huobi is part of the crypto boom. And with a public blockchain, their own cryptocurrency and expansion into the US, Huobi is getting even bigger.

What better endorsement to get than that of tech royalty? Zuckerberg has a fortune and impressive marketing and tech experience and connections. But as Randi Zuckerberg joins Huobi, she offers something more valuable, sought by the entire cryptocurrency community: legitimacy.