Yahoo Finance’s price data pages look a bit different today for three of the biggest cryptocurrencies. This is because there are two new buttons on each: buy and sell. Previously, Yahoo! Finance only listed price and trading data for bitcoin, Ethereum, Litecoin, and Bitcoin Cash. If visitors wanted to trade those cryptocurrencies, they had to use click-through links for other exchange websites. Now, crypto traders are able to buy and sell right through the Yahoo Finance platform. The move is already being deemed a sign that crypto’s adoption is only going to get broader and more mainstream.
Yahoo Finance Integrates Crypto Trading
People are celebrating the news that the popular financial and business website is integrating bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), and Bitcoin Cash (BCH) into its trading platform. Instead of taking those interested in trading those cryptocurrencies off-site, Yahoo Finance now loads the Coinbase and Robinhood APIs directly.
Users simply need to navigate to the price-tracking page by looking up the appropriate ticker symbol. From there, it’s as easy as clicking the big blue “buy” or “sell” buttons and choosing a “broker.” Once selected, Yahoo Finance will load the Robinhood or Coinbase API and users can log in to their accounts with those exchanges.
Visitors to the Yahoo Finance site can still look up the price page and ticker data for most other cryptocurrencies. But, apart from in the cryptos mentioned above, the option to buy and sell won’t be available.
Yahoo Finance Crypto Adoption Signals Long-Term Development
It’s still not clear when precisely Yahoo Finance will implement the new trading feature. Buy and sell options are currently unavailable for bitcoin and Ethereum. Yet, news of the API integration has spread like wildfire on Twitter. A number of key players seem to be taking the news as truth.
Yesterday, Litecoin founder Charlie Lee tweeted his thoughts about Yahoo Finance’s move by saying “Mass adoption is achieved on step at a time.”
— Charlie Lee [LTC⚡] (@SatoshiLite) August 29, 2018
Many crypto experts recognize that wider, mainstream adoption is vital for furthering the long-term success and viability of cryptocurrency and other digital assets. If Yahoo Finance is moving in a crypto-friendly direction, it could contribute to other significant adoptions and acceptance of the still-niche phenomenon. This has crypto-optimists excited and looking toward the future. Skeptics, on the other hand, are waiting for an official announcement from Yahoo! before giving the site any accolades.